PRISA PUBLIC RELATIONS FUNDAMENTAL SKILLS

The Public Relations Institute of South Africa (PRISA) is a Professional Institute operating in the communications sector, established in 1957, is the professional body for public relations and communication management. It endorses and recognises quality education, training and skills programmes and provides continuing professional development and information services for its members. It sets standards and has a globally recognised code of ethics and professional standards PRISA ensures that all its members have achieved the highest level of knowledge and skills necessary for the workplace The Public Relations programme has been designed for the profession by practitioners. The programme presented part-time and in condensed blocks enabling you to study and work. Practical and relevant in content by combining theory with workplace experience - based on outcomes and case studies Generous in teaching time and learner support The only professional skills programmes endorsed by the South African professional body, PRISA.

DURATION:

Is dependent on the mode of training and can take between 6 or 12; months. The programme is also available on long distance mode.

ENTRY REQUIREMENTS

You must be 16 years and above A recognized qualification from an education institution or National Senior Certificate or Non public relations professional qualification

PROCEDURE FOR ENROLLMENT

Complete an online application form at www.spectrium.co.za or contact us for PRISA registration form. Complete a separate Spectrium registration form

PRISA FUNDAMENTALS SYLLABUS

The Foundation programmes provide an introduction to public relations as a career.
Basic Business Communication

• Basic English speaking and writing skills in the business environment
• Communication and interpersonal skills
• Working in groups or teams
• Writing various business documents
• Grammar and spelling
• Public speaking and presentation skills
• Body language
• How to organize committees and meetings
• Business graphs and pie charts
• Cultural differences in the business environment

Elementary Public Relations
The basics of public relations and communication in the workplace

• The nature and scope of public relations
• Communication and interpersonal skills
• Corporate identity and image
• Target publics
• Customer service
• Business etiquette
• Personal development
• Presentation skills
• Functions or events planning

Basic Principles of Public Relations

• Special events management for exhibitions, launches, conferences, etc
• Public relations as a profession, ethics and requirements of consultants and practitioners
• Compiling public relations campaigns and corporate social investment projects
• Layout, design and publication of newsletters, web pages, annual reports, etc
• Marketing, sponsorships and promotions
• Media liaison, media kits and writing press releases
• Presentation skills and interpersonal communication

SAQA ACCREDITATION

Certified Technical Accountant is registered and aligned to SAQA qualification/unit standards.

WHO SHOULD ENROL FOR THE PROGRAMME

Public Relations Assistants

• Public Relations Officers
• Public Relations Managers
• Medial Relations Personnel
• Internal Communications Officers
• Anyone interested in pursuing a career in Public Relations

EXAMINATION SESSIONS:

Learners are assessed through a Portfolios of Evidence (PoE) and can choose amongst a selection of suitable all year round dates for assessment.

ASSESSMENT / CERTIFICATION / AWARDING BODY

Learners are required to write assessments per module as well as submit PoE's projects. The Certification body for the Public Relations Foundation Skills is the Public Relations Institute of South Africa. The diagram below shows articulation and assessment levels Pasted Graphic.pict

EXAMINATION DATE:

To book your assessments contact us on (011) 339 1746

THE TUITION/STUDENT SUPPORT CENTRE

Support lectures are run by Spectrium's Faculty of Communication, located in Braamfontein, Johannesburg. Spectrium is a recognized and listed PRISA Student Support Centre.

BENEFITS TO YOU

Improve your decision-making and effectiveness at work. Make a difference to your organisation through what you can deliver. Be more productive and confident. Enhance your skills and stay ahead. Contribute to your continuing professional development (CPD). Conduct yourself in a professional manner according to your commitment to the PRISA code of ethics and professional standards. Have global recognition with a local focus through your PRISA membership.

BENEFITS TO THE ORGANISATION

Have a more skilled and motivated employee.
Gain a competitive edge with a more effective team member.
Benefit from increased productivity.
Have staff members who are committed to professional development and ethics through their membership of PRISA.

STUDY OPTIONS

Full Time – Monday - Friday Part Time – Mondays - Saturdays - (8:00 – 14:30). Evenings: 17:30 – 20:00. In-house: All PRISA modules and PRISA master course can be delivered in-house. SAVE money by using this option

Distant Learning

Learnership Options also available! Revision Package

CAREER PROGRESSION

Upon successful completion of this programme learners can move on to do the PRISA Public Relations Practice

OUR UNIQUE TEACHING MODEL

The Spectrium model provides a package boasting of high quality online resources for students. When you register on a full time course, not only will we help you pass the course, but we also help you get to know your lecturers and create an experience of professional education that you can take away with you on completion of your studies.

PROGRAMME STARTING DATES

All Full and Part Time Certificate courses start first week of the following months: February May August November Distant Learning can start at anytime Learnership can start at any time Revision Courses: See Timetable Call us to enroll today on: Tel: 011 339 1746